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Pavel Ershov

Pavel Ershov

Pavel Ershov

A serial entrepreneur with a dazzling smile. Bringing his extensive product design and software development experience, Pavel is manifesting his mission into reality—“Let people create”.
A serial entrepreneur with a dazzling smile. Bringing his extensive product design and software development experience, Pavel is manifesting his mission into reality—“Let people create”.

Blog posts by

Pavel Ershov

AI Agents: Not a Trend — a Necessity

AI Agents: Not a Trend — a Necessity

artificial-intelligence

Anthropic's research (March 2026) shows AI already covers up to 75% of tasks in several occupations, yet real-world usage is just a third of its potential. Youth hiring into exposed roles has slowed by 14% — an early sign the market is shifting. Whoever builds AI agent infrastructure first wins. Directual provides everything you need without code, and its free course gets you started in an hour.

March 10, 2026
2025 Black Friday Sale from Directual

2025 Black Friday Sale from Directual

inside-directual

We’re back with the big one. After a stellar reaction last year, we’re doubling down — the same unbeatable deal, extended dates, even more opportunity. From November 17 to November 30, this isn’t a “maybe” — it’s your moment to jump.

November 17, 2025
Low-coding vs Pure Vibe-coding: Finding the Balance Between Speed and Architecture

Low-coding vs Pure Vibe-coding: Finding the Balance Between Speed and Architecture

market-insights

Two mindsets are clashing: the fast-flowing vibe-coding, where AI drives creativity, and the structured low-coding, where control and architecture matter. This article explores how to balance the two.

October 12, 2025
Directual Update: Multilingual UI, Dark Mode, Step & Component Copy

Directual Update: Multilingual UI, Dark Mode, Step & Component Copy

product-updates

We’ve rolled out an update that transforms everyday work on the platform. This release brings eight-language support, long-awaited Dark Mode, smart copying of steps and sections, new icons, an improved SQL step, and several other handy enhancements.

July 27, 2025
S stands for Solopreneur: How to Build a Million-Dollar Business Alone in 2025

S stands for Solopreneur: How to Build a Million-Dollar Business Alone in 2025

artificial-intelligence

Imagine launching and scaling a startup entirely on your own, without a large team or substantial investment. In 2025, this vision is a reality, thanks to the powerful combination of artificial intelligence (AI) and no-code platforms. This isn't just a trend; it's a genuine entrepreneurial revolution, and you can become part of it right now.

July 3, 2025
10 Myths That Block You From Building Real AI Agents

10 Myths That Block You From Building Real AI Agents

artificial-intelligence

Many teams overestimate what LLMs can do and build their systems based on myths. This article breaks down 10 common misconceptions about AI agents — from “just plug in ChatGPT” to “you need your own fine-tuning” — and explains what it really takes to build a working system around a language model.

June 4, 2025
6 steps towards competitive analysis: no-coder edition

6 steps towards competitive analysis: no-coder edition

market-insights

No-code boss? Crush the competition with this ultimate guide to competitive analysis. 6 steps to uncover insights, seize opportunities, and dominate your industry!

March 26, 2025
Announcing Directual Black Friday Sale!

Announcing Directual Black Friday Sale!

product-updates

Get up to 60% off on annual Directual plans! Read more about the deal inside.

November 26, 2024
The Ultimate Guide to No-Code Developer Productivity

The Ultimate Guide to No-Code Developer Productivity

market-insights

Bye-bye, pointless productivity metrics! Hello, developer happiness and real results. 🚀 Uncover the secrets to supercharging your engineering team's output without the drama.

October 25, 2024
Introducing Directual Certification and Hire an Expert

Introducing Directual Certification and Hire an Expert

product-updates

Hire devs to build stuff! Offer your own stuff-building services! All of this, right in Directual’s interface. Jump in to learn more.

September 21, 2024
All you should know about Telegram Mini Apps in 2024

All you should know about Telegram Mini Apps in 2024

market-insights

The real money is within Telegram Mini Apps—proper apps capable of anything, right within Telegam Messenger interface. See why they’re worth your time.

August 6, 2024
Directual Pricing update: June 2024

Directual Pricing update: June 2024

product-updates

See the latest changes to our pricing.

May 30, 2024
Top 10 no-code form builder platforms for 2024

Top 10 no-code form builder platforms for 2024

product-updates

Got a form for someone to fill out but no desire to code-monkey the whole thing? Look no further—10 options to choose from, right here.

May 13, 2024
No-code: compliance and security

No-code: compliance and security

market-insights

Thinking no-code platforms will run away with your data? Think again, or better yet—read this and it’ll help you sleep at night.

April 30, 2024
Workflow optimization: 12 strategies for no-coders

Workflow optimization: 12 strategies for no-coders

market-insights

Things going down the drain? Little tasks taking forever to deliver? No one knows what to do? Here’s 12 whacks you can dish out to nail the processes back in place.

April 17, 2024
Introducing a new way to earn D-coins!

Introducing a new way to earn D-coins!

product-updates

Earn D-coins by shouting about Directual everywhere! See the full list of rewards for your social network activities.

March 27, 2024
How to make the most out of Directual’s pricing and resource limits

How to make the most out of Directual’s pricing and resource limits

inside-directual

For everyone on the fence about trying and worrying about the small print: see in depth how Directual pricing and operational limits work! The platform is as pay-as-you-go as it gets.

March 19, 2024
Creating an employee portal with no-code

Creating an employee portal with no-code

market-insights

Imagine HR as a wild jungle. A bit more civilized though, thanks to the order of no-code development. See how you too can tame it.

March 14, 2024
Top 5 no-code AI website builders

Top 5 no-code AI website builders

artificial-intelligence

Want a beautiful website but can’t be bothered with coding? Just want to press a button and see magic happen? Good news—it’s possible. Bad news—not too well. See how this works in our top 5 AI website builder list.

February 18, 2024
12 customers acquisition no-code strategies for 2024

12 customers acquisition no-code strategies for 2024

market-insights

Need more users? Get an XL coffee mug, fill it up with espresso, and take a look at this behemoth. We’ve got all of it covered. Yes, all of it.

February 14, 2024
A no-coder’s guide to CX a.k.a Customer Experience

A no-coder’s guide to CX a.k.a Customer Experience

market-insights

Get the overview on CX—your guide to no-code customer experience management.

February 7, 2024
Top 10 platforms for internal tools

Top 10 platforms for internal tools

market-insights

Tired of waiting on developers to deliver that HR admin portal? That crusty CRM addon? Do it yourself—here are the tools that will help.

February 5, 2024
Generate logos instantly with Directual—a short guide

Generate logos instantly with Directual—a short guide

product-updates

No need to fuss over your logos anymore. Discover how Directual can help you generate logos right in the platform—and why it’s worth a shot.

January 31, 2024
The answer to all AI things: 42 AI platforms to check out in 2024

The answer to all AI things: 42 AI platforms to check out in 2024

market-insights

Your Hitchhiker’s Mega Guide to AI Platforms. Dive in, see what goodies you can use in 2024 that are also no-code and AI-powered.

January 3, 2024
The ultimate guide to AI chatbots for ecommerce

The ultimate guide to AI chatbots for ecommerce

market-insights

If you are not using an AI overlord chatbot for your customer service, you’re seriously missing out. This complete guide will convince you to build one today.

December 18, 2023
9 ecommerce marketing strategies done wrong

9 ecommerce marketing strategies done wrong

market-insights

Abandoned carts out of control? Can’t get more customers for your shop? Too bad! Here are some more common pitfalls ecommerce businesses fall into and how to crawl out of them.

December 12, 2023
A short guide to no-code project management platforms

A short guide to no-code project management platforms

market-insights

Are you a disgruntled project manager tired of waiting on the IT team to build something for you? Do it yourself! This guide will show you how.

December 5, 2023
Complete guide to no-code MVPs in 2024

Complete guide to no-code MVPs in 2024

market-insights

Got a cool idea you want to turn into tons of money? You’re in luck—this giant article will help you get started, A to Z.

November 30, 2023
DX as a competitive advantage—Directual’s take on UX vs. DX

DX as a competitive advantage—Directual’s take on UX vs. DX

inside-directual

The tides are shifting. First, it was the users’ whim that decided what comes forth and what doesn’t. Now, it’s developers who get that privilege. Learn more about DX and UX in this short article.

November 20, 2023
No-coding and startups. How does it work?

No-coding and startups. How does it work?

market-insights

No-code platforms make starting a business easy and affordable. Got an idea? Turn it into reality without tech hurdles.

November 2, 2023
A short guide to visual programming

A short guide to visual programming

market-insights

Visual programming? What the heck is that? This short article will explain the brief history of simplifying programming because anyone should be able to create.

October 2, 2023
Directual LTD upgrades are available

Directual LTD upgrades are available

product-updates

Lifetime deal user? We’ve got a treat for you—upgrade your lifetime deal to suit your needs. Business plan-level features, 30x the resource limits, additional seats, and more.

September 24, 2023
Inside Directual | How we organized a dashboard on Direcutal

Inside Directual | How we organized a dashboard on Direcutal

inside-directual

Today we're starting a series of videos about how Directual is built from the inside out. We’ll look at our dashboard, which collects information from the questionnaire you saw when you first registered on the platform.

August 28, 2023
No-code Charts for your no-code Dashboards

No-code Charts for your no-code Dashboards

product-updates

Check out what you no-code with our latest plugin you can find in our Directual marketplace! Pie charts, line charts, bar charts, everything charts—now a part of the platform.

August 4, 2023
Top 7 No-Code Database Tools for Your Business in 2023

Top 7 No-Code Database Tools for Your Business in 2023

market-insights

Building a proper database that will scale with no-code is a common headache for everyone who gets into the no-code development field. It’s hard to believe that it will scale, after all, it’s a database that is managed somewhere else, in a way. Can it be trusted to handle the load?

July 9, 2023
Top No-Code App Builders For 2023: A Comprehensive Review

Top No-Code App Builders For 2023: A Comprehensive Review

market-insights

Looking for a no-code platform that suits your needs? Check out our in-depth, absolutely not-biased (no, really! We love competition) review of no-code apps that rock in 2023.

June 8, 2023
Changes to Directual Free plan

Changes to Directual Free plan

inside-directual

The freemium pricing plan is about to become a thing of the past. This short post will explain why and how the trial mode now works with Directual.

May 16, 2023
Why Directual is great for no-code software development agencies

Why Directual is great for no-code software development agencies

market-insights

Why indeed! It’s strong, it connects to anything, it has eye candy, and it has an affiliate program! But, look inside and discover how your dev agency can truly capitalize on our no-code platform.

March 19, 2023
Announcing OpenAI + Directual: no-code even faster and better!

Announcing OpenAI + Directual: no-code even faster and better!

artificial-intelligence

OpenAI is coming to Directual, with a fantastic benefit: converting plain text queries into code! If you ever wanted to simply tell your no-code app what you want in your own words and witness how it all comes together on its own - here’s how it’s going to work!

January 17, 2023
Introducing Kanban: advanced, customizable, and pretty

Introducing Kanban: advanced, customizable, and pretty

product-updates

Kanban boards are now a highly effective drag-n-drop element in Directual! Perfect for internal apps, CRMs, marketplaces, and more! Learn how to use it in your own projects, super-fast.

November 3, 2022
Swagger, an API powerhouse, now available in Directual

Swagger, an API powerhouse, now available in Directual

product-updates

Introducing support for Swagger, a fantastic OpenAPI tool you can use with Directual absolutely free of charge!

September 29, 2022
The perfect match for agencies and freelancers: Teams!

The perfect match for agencies and freelancers: Teams!

market-insights

Our platform is more than just means to an end when it comes to building an MVP, scaling it to a full product, launching a crypto service, or building a spaceship. It can also be a fantastic choice for software development agencies and freelancers seeking to help other businesses tackle their development needs.

August 22, 2022
The state of no-code/low-code market, 2022

The state of no-code/low-code market, 2022

market-insights

Ever since the COVID-19 pandemic has begun, things have been rather frantic. The IT world has shot upwards like a rocket, and that includes no-code/low-code solutions. The question is..it’s been a couple of years. What’s up with the market now? Is it worthwhile to get there, what’s the situation in general?

February 10, 2022
Directual has closed a funding round

Directual has closed a funding round

inside-directual

In December 2021 Directual has closed a funding round led by Sistema SmartTech and JointJourney. That’ll help us to introduce more powerful features, to add more comprehensive tutorials and templates, and to invest in the Directual community. The founders are excited to share their vision for further company development.

December 15, 2021
How to craft an ideal Public Roadmap

How to craft an ideal Public Roadmap

inside-directual

Directual product development roadmap goes public! There you can find the current development pipeline, upvote the features you like most, request new ones and subscribe for the updates. Of course, the roadmap is developed on the platform. You’ll find new template and a comprehensive step-by-step video-tutorial for building a similar roadmap app for yourself!

June 4, 2021
Web-pages builder update

Web-pages builder update

product-updates

Directual has always been an extremely powerful platform for back-end development. In 2021 our engineering team has been focused on turning the platform to full-stack no-code development platform. In the recent update we introduced new web-page builder layout—flexible, responsive and intuitive.

April 12, 2021
Three things we loved in 2020

Three things we loved in 2020

market-insights

A lot changed in 2020 for millions of people. There were new challenges in the software world, they mostly referred to the rapid adoption of remote work and online services. In order to be transformed, whole industries had to introduce new software. No-code technology became the very solution to those challenges!

January 16, 2021
New feature. Templates

New feature. Templates

product-updates

Certainly, Directual is becoming one of the most powerful platforms on the market. Last summer we introduced Directual Design—front-end components library and the web-page builder. That allowed us to use Directual as a full-stack low-code platform. Today we are happy to announce a new amazing feature—templates. These are apps 100% made on Directual.

December 2, 2020
Building interactive web-forms

Building interactive web-forms

product-updates

There are a lot of form-builders on the market, but almost all of them merely solve such problems as online response processing, setting up a user-based access and integrating with third-party systems. Today we are introducing new component for Directual web-page builder—interactive form—which answers to these challenges and follows all the best practices for online form-builders.

July 22, 2020
Directual and React

Directual and React

product-updates

React nowadays is the most popular JS-library for building user interfaces. Directual matches React perfectly, providing flexible and scalable backend. This post is an introduction for the future series concerning building complex apps on a full-stack combination of Directual and React.

May 14, 2020
Zapier meets Directual

Zapier meets Directual

product-updates

Directual is now connected with 2000+ popular apps, including Mailchimp, Trello, Google products, Dropbox, Airtable and many others. This integration leverages the power of Directual even more!

April 23, 2020
Introducing fresh Directual 7.0

Introducing fresh Directual 7.0

product-updates

The Spring 2020 has become the time for one of the most significant Directual updates since the very beginning. We are introducing: fresh 7.0 version of the platform, open registration, flexible pricing plans and the Academy.

March 31, 2020
What is Low-code?

What is Low-code?

market-insights

Low-code technology came around quite recently but, in spite of that, businesses are already benefiting from its capability of creating digital products quickly and effectively. In this article, we will discuss what low-code platform is and how it can be effectively implemented.

October 15, 2019

Case studies by

Pavel Ershov

Otwechator: a niche AI agent for marketplace review replies, built on Directual

Otwechator: a niche AI agent for marketplace review replies, built on Directual

How we built a niche AI agent that writes natural, personalized replies to reviews on Ozon, Wildberries, Yandex Market and Avito. Prompt-driven architecture, native SSE streaming, a deterministic Python pre-analyzer, billing and orchestration — all running on Directual, with zero custom backend code.

April 20, 2026
Hackathons in Kazan on the Directual Platform

Hackathons in Kazan on the Directual Platform

In 2025, the Academy of Sciences of Tatarstan organized two major hackathons: NeuroArt and Tatar.BU. These initiatives were not just competitions for students and professionals — they became pilot projects for a new platform built on Directual. Co-organizer of the hackathons, Ruslan Gaisin, shared how the solution was created and what benefits it brought.

October 2, 2025
Lamoda: Automating HR Processes with low-code

Lamoda: Automating HR Processes with low-code

Lamoda automated key HR processes using Directual — from hiring and onboarding to transfers, offboarding, and legal workflows. The platform became the backbone of internal automation and the foundation for AI assistants. All solutions are built in-house by analysts — fast, flexible, and transparent.

July 10, 2025
QR Toolkit: Mega QR generator plugin with tons of features

QR Toolkit: Mega QR generator plugin with tons of features

Mike Kruglov returns to present a case study on his powerful QR Toolkit plugin—a generator, parser, music player, and mindmap creator that accepts TON payments.

August 22, 2024
The no-code scouting platform: Cambio case study

The no-code scouting platform: Cambio case study

Finding the next cycling star is challenging, but Cambio.cc makes it possible. Discover how Cambio, powered by Directual, is transforming the scouting process in our full case study.

August 13, 2024
Driving a career shift on a dime: case study

Driving a career shift on a dime: case study

Discover how Nikita Smirnov jumped into no-code with the help of Directual and began his journey first as a supercharged performance manager, and now as a full-stack software developer.

September 13, 2023
Helping retail chains run education marathons for 40k people: Habithero case study

Helping retail chains run education marathons for 40k people: Habithero case study

Sometimes a fun little project really grows out of proportion and starts to carry entire retail networks when it comes to personal education. This is precisely the case for Leo Byakov, the founder of Zerocoder and Habithero.

August 5, 2023
Sports event dashboard on no-code: a passion project by Directual’s CEO

Sports event dashboard on no-code: a passion project by Directual’s CEO

Be like water, my friend. Check out this amazing case of how Pavel Ershov, the CEO of Directual, created a Wushu tournament management system better than those at Olympic events. In three days.

July 25, 2023
Building a successful e-health mobile app with Directual: Kale Coach case study

Building a successful e-health mobile app with Directual: Kale Coach case study

Product marketing turned into full-blown app development. Discover this amazing case of how one person can create a powerful e-health app and handle the entire project scope single-handedly—all thanks to Directual.

June 29, 2023
One + One = ONE! Solo dev agency built on Directual

One + One = ONE! Solo dev agency built on Directual

Discover how Mike Kruglov manages multiple development projects at the same time with some grit, know-how, and Directual. Perfect case study for solo-devs and startups.

June 19, 2023
Building an LMS with 47,000+ students on Directual: Evidpo case study

Building an LMS with 47,000+ students on Directual: Evidpo case study

Discover how Evidpo built an advanced LMS with automated document processing, heavy-duty databases, perfected sales process, and complete integration between students, companies, accounting, sales, and government entities—all in Directual.

April 3, 2023
Business automation with Directual: clickworks.io case study

Business automation with Directual: clickworks.io case study

Discover how Nuno Poço utilizes Directual as a powerful backend platform and delivers successful projects to his customers, fast.

February 20, 2023
Building a headhunter app: Peers case

Building a headhunter app: Peers case

Discover the story of Peers — a recruitment agency with a brand new chatbot built to empower both highly experienced job seekers and employers

November 27, 2022
Code Word: on the creativity, flexibility, and results

Code Word: on the creativity, flexibility, and results

Code Word, a product marketing agency discovered no-code/low-code as both an instrumental tool in improving its own business processes and now offers development services to its clients, leading to faster MVP checks, successful software product launches, and much-improved cost-efficiency.

February 17, 2022
Employee portal for UFG Wealth Management

Employee portal for UFG Wealth Management

UFG Wealth Management meticulously fosters a strong, cohesive company culture. Personal development of each and every employee is an essential issue for improving that culture. Directual helped UFG Wealth Management to build digital solution which implemented the modern and efficient approach to improving employee personal development process.

May 28, 2020